What makes a caravan park the family destination of choice

Park Managers agree that one of the keys to their park’s success is great recreation equipment.

Giving guests plenty of recreational options within a park leads to increased bookings and an increased length of stay.  If the kids are happy, the parents and grandparents also enjoy themselves.

Victor Harbor Beachfront Holiday Park in South Australia were the first to trial the new Modular Pumptrack during the summer of 2015. It resulted in an increase in night stays and expanded the parks database to include new families so they have gone ahead with a permanent installation.

General Manager of ATPM Andrew Chapman said, ” we want to have the latest and greatest features in our parks, but it’s important that they are family-focused and safe too.”

Put simply, the Modular Pumptrack is a playground for all wheels and all ages. Built to cater for bikes, scooters, skateboards and roller skates, children can ride their choice of wheels on the track, simultaneously with other riders. But don’t be fooled, it’s not just for kids, parents have been seen having a ball on the track as well.

Mr Chapman said the Modular Pumptrack complemented many other park facilities.

As a result of investing in this type of recreational equipment, they have seen families extend their stay while also inviting new friends to join them at the park. The net result was that the park was able to increase their revenue while expanding their database which in turn, promises new and return business.

There has been a recent explosion of families, and grandparents travelling with kids. This trend is set to continue.

Parks that are well equipped with recreational activities offer holidaymakers the freedom to allow their kids to explore the park, leaving behind their electronic devices and creating memories that will stay with them forever. These are the parks that will become the family destinations of choice.

More recently Modular Pumptrack Australia has installed tracks in ATPM Port Arthur Holiday Park, BIG4 Apollo Bay and Nagambie Lakes Leisure park.  Click on ‘Find A Track’ for all public and holiday park Modular Pumptrack locations.

Article extracts courtesy of Caravan Industry Association of Australia Industry Insider Magazine, December 2016.

2017-12-19T20:02:33+00:00 September 19th, 2016|